Research Articles


Changing metrics reflect total brand reach
Ideas Magazine | 30 April 2012

Changing metrics reflect total brand reach

This year, the National Post became one of the first newsmedia companies to replace the standard industry measurement of paid circulation with a consolidated media report showing its reach at almost 10.8 million. Is this the future of our industry metrics? By Dawn McMullan ... More



22 April 2012

Brand footprint: Does it really matter?

Sandy MacLeod | Satisfying Audiences Blog
City-specific sports Web sites bring in new advertisers, readers 15 April 2012

City-specific sports Web sites bring in new advertisers, readers

Marcin Gadzinski | Ideas Magazine

10 April 2012

Prepare your mobile strategy for connected cars, homes, and lives

Otto Sjöberg | Mobile + Tablets Blog
As one academic’s deadline nears, how is your mobile progress? 2 April 2012

As one academic’s deadline nears, how is your mobile progress?

Clyde Bentley | Ideas Magazine



Size, engagement, and passion: measuring cross-platform effectiveness of the NCAA March madness
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


The living room of the future
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


Half of my advertising is working — the trouble is, I don’t know why
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


The new majority demands attention
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


What women want: a study comparing traditional surveys and social research
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


Social media research: a window into the shopper
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


The social conversation: finding your ways in
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


Value of Facebook fans: measurement and accountability
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


Fling or marriage: the emerging relationship economy
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


Datalogics: are you optimising away from your customers?
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


The relationship economy: are new success currencies needed to match the evolution of how brands interact with consumers?
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


Digital influence on purchase decisions
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


An interesting look at brands, fans, and Facebook
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


Cross-platform advertising
25 March 2012 | Reports: ARF Re:think Conference | New York, United States


Cross-platform trials, tribulations, and triumphs
25 March 2012 | Reports: ARF Re:think Conference | New York, United States



1034 Results
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