Research Articles


Changing metrics reflect total brand reach
Ideas Magazine | 30 April 2012

Changing metrics reflect total brand reach

This year, the National Post became one of the first newsmedia companies to replace the standard industry measurement of paid circulation with a consolidated media report showing its reach at almost 10.8 million. Is this the future of our industry metrics? By Dawn McMullan ... More








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The new majority demands attention


What women want: a study comparing traditional surveys and social research


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Value of Facebook fans: measurement and accountability


Fling or marriage: the emerging relationship economy


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The relationship economy: are new success currencies needed to match the evolution of how brands interact with consumers?


Digital influence on purchase decisions


An interesting look at brands, fans, and Facebook


Cross-platform advertising


Cross-platform trials, tribulations, and triumphs


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